Eat the frog. Agents do the rest.
For founders and operators. Nudge picks the one task you keep putting off and gets you started on it. Agents clear the rest.
Mac only. Runs on your own Claude plan.
You’re on the list. Jake will be in touch.
No planning ritual · No streaks · No red numbers
The rest · done by agents
Other apps make you name your frog. Nudge spots it.
From what you skip, how long it has sat and who is waiting.
1 h · investors waiting
Spot it
One frog a day, with the evidence.
10:00 · 45 min saved
Save it
45 minutes, held before email fills them.
5 min · step
Start it
A 5-minute first step. Too big? It shrinks.
From the founder’s own log · 26 Sep to 20 Oct
4 days
Median wait for a frog. Everything else started the same day.
72 of 129
Short tasks were replies, chasers and bookings. Agent work.
Why now
Agents are taking the small work. What’s left is the task nobody chases you on: the investor call, the customer set-up, the shares you meant to sort out in August. Nudge has run on the founder’s Mac every working day since September.
Jake Wells
Founder